Wix Analytics: About Your Traffic Reports

Learn which days or months get the most traffic on your site. Use this report to identify trends in traffic over different time periods.

See which time of the day is most active for site visitors. The heat map displays the hours people are most visiting your site. The darker the color, the more people are viewing

Tip: If you have Wix Chat on your site or are deciding on business hours, use the data in this report to make sure you are available during peak periods.

See which site page visitors land on first when entering your site. 

Tip: Make sure the most important call-to-actions are visible on the pages that visitors are landing on the most.

See where in the world you are getting the most traffic. You can filter the information by country map or city map.

Note on location accuracy: We are working on improving the accuracy of traffic by location reports. In isolated cases, you may see inaccurate city names, or ‘N/A’ where the information from IP addresses is untrusted or unknown. Site traffic received through VPN, anonymizers, cloud providers, and bots can affect the accuracy of this data. 

See if people are viewing your site from desktop, tablet, or mobile.

See how much site traffic comes from new visitors vs. visitors who have viewed your site before. You can use this report to tailor marketing activities and promotions to visitors at different stages.

A traffic category refers to the broader category where traffic is coming from (e.g. paid social traffic vs. organic social traffic). A traffic source is the specific site where traffic came from (e.g. Facebook.com, Google.com).

If you are logged into your Wix account, any visits you make to your own site using the same device & browser won't be counted in traffic reports.

If you wish to exclude a specific IP address from your traffic reports, please vote for this feature and we'll keep you updated.

Note: Other metrics outside traffic reports (e.g. store orders, event RSVPs, post likes and comments) still include your interaction(s) as the site owner. For example, the number of times you view a blog post is still counted in the total post views.

Traffic is attributed to a 'Direct' source in the following cases:

You'll see null values (displayed as a Ø symbol) in some fields in the Traffic by Location report when a site visitor only views a single page in their session, without viewing another page before or after it. 

Metrics such as 'Average time on page' and 'Average session duration' are based on the time between one page view and the next. If a visitor stays on just one page and does not move to another page, there is no page change to use as a "trigger," so these metrics cannot be calculated and thus appear as Ø.

If you add more metrics to the report, such as 'Previous page viewed' or 'Next page viewed', you'll see that "unknown" is displayed in these columns.

If you're seeing a lower amount of site visitors in Traffic reports compared to the number of push notifications you're receiving about site visitors in the Wix app or Wix Studio app it could be due to the following reasons: